Focus on increasing visibility in top-tier locations: Costa Coffee’s Nair

Costa Coffee, which has a store count of 200 across the country, continues to expand at a steady pace in the Indian market. In an exclusive interview, Vinay Nair, vice president, Costa Coffee, India, and emerging markets, spoke in a video interview with Sharleen D’Souza on the healthy growth that the coffee market is witnessing in India. Edited excerpts:

 

What are your expansion plans for Costa Coffee as the coffee culture is picking up in the country?

Coffee, and more specifically, specialty coffee, is pretty much at a tipping point. If you look at the sheer