Aimee Song Shares Exclusive Tips for Great Lighting, Timeless Decor, and Creating an Inviting Home With Her New Lulu and Georgia Collaboration
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Feeling like decorating your home is a task more daunting than deciding what to wear in the morning? Aimee Song is here to simplify the process, through her newest decor collection with home design brand Lulu and Georgia.
The 37-year-old fashion designer and content creator (with over seven million Instagram followers) might be most recognized for her knitwear-dominant clothing label Amiya and influence in the fashion world at large, but she just channeled her interior architecture background and covetable style sensibilities into a new direction: proving that interior design and fashion have a lot more in common than what first meets the eye. Unbeknown to many, this fresh venture marks Song’s return to her roots, seeing as how her wildly successful fashion blog “Song of Style” — now chock-full of dreamy outfit inspiration, It-girl travel photos, and styling edits — got its start as an interior design–focused creative outlet.
“Putting together the design of a space is very similar to putting together a great outfit,” Song tells us. She’s given the same attention to detail that she bestows on outfit curation — emphasizing authenticity rather than trend-chasing — to a Lulu and Georgia capsule marked by accent chairs swathed in bouclé; curvilinear coffee tables that discard rigidity in favor of playfulness; floor lamps that nod to the Art Deco movement with their sinuousness and opulence; rugs in jewel-toned hues for sparking new conversations in your living room; and beyond. The collection, aptly named “House of Aimee,” is unified by a visible devotion to natural materials, balanced proportions, organic silhouettes, and a level of quality that grants it instant heirloom status.
In this Instagram-worthy dining room vignette, the Aimee Song–designed Lotus Wallpaper commands attention: providing a tasteful contrast to the ivory Hannu Round Dining Table in the foreground.
Courtesy Lulu and Georgia
“For the pieces I designed for Lulu and Georgia, I didn’t focus on following trends. Instead, my main inspiration came from my growing family and the desire to create pieces that felt authentic to my own home — filling the gaps I personally felt were missing,” Song says, referring to her two sons and the 1920s Spanish Revival–style Los Angeles home in which she lives. “With that in mind, I feel like we’ve created something timeless while still so functional.”
Whether you’re shopping for a new abode or else are looking to refresh your present one ahead of spring, “House of Aimee” has no shortage of offerings. Standout pieces include the Brahm Stool, a plush masterpiece wrapped in chocolate velvet whose bean-inspired shape and fringe detailing will make a chic addition to your vanity setup; the made-to-order Ovid Swivel Chair, which you can customize with velvets, bouclés, or easy-to-wash performance fabrics in colors that emulate fresh-from-the-kiln terracotta, springtime soil, or the creaminess of alabaster; and the Familia Floor Lamp, whose slender arms and trio of tapered shades will help you substitute abrasive overhead lighting with something more diffused and calming.
One category of Aimee Song’s Lulu and Georgia collection is dedicated to all things vases and sculptures. The earthenware ones pictured here are bulbous and have funky touches that will breathe added life into your freshly picked spring bouquets.
Courtesy Lulu and Georgia
On that note, Song exclusively shares with WWD that she’s all for softness when it comes to light sources. “Lighting is so important in creating the right atmosphere in any home, and I’m a huge fan of sconces and floor lamps over traditional overhead lighting,” Song says. “These light[s] offer a more inviting glow that helps set a warm and welcoming ambiance. It’s a subtle detail that often gets overlooked but can truly transform a space.”
Ready to transform your space with the calming energies and texture-rich pieces in the Aimee Song x Lulu and Georgia collection, but not sure where exactly to begin? Song suggests prioritizing your intuition and personal style when making choices (before measuring your rooms’ dimensions to ensure every piece fits!).
“Every single time I take an outfit selfie, my DMs are flooded with people asking where it’s from,” Song says of her Galilea Floor Mirror. “Clearly, I’m not the only one obsessed!”
Courtesy Lulu and Georgia
“It’s about creating a space that feels authentically you. Whether it’s warmth, comfort, or an inviting atmosphere, your home should reflect your personality and make both you and your guests feel like they can kick back, relax, and eat tons of snacks without judgment,” Song offers.
We’ll take the red oak wood Nave Dining Table, with a hearty side of our favorite meal and the nurturing company of loved ones.
Shop Aimee Song’s Just-launched Lulu and Georgia Collection
Lulu and Georgia Carlisle Hand-Knotted Wool Rug by Aimee Song
“I can’t get enough of the Carlisle rug. I have it in my family room, and it completely transformed the space, making it feel so much more elevated. I’m usually not one for patterns, especially in rugs, but this one feels so rich and beautiful, and the texture is incredibly soft underfoot,” Song says of this 100-percent wool beauty that’s crafted by hand and stain-resistant. “A good-quality rug is always a must,” she adds. “I think it really sets the tone of the space and makes such a big difference in a room.”
Price upon publish date of this article: $3,998
Lulu and Georgia Nave Dining Table by Aimee Song
One of Song’s personal favorites from the collection (“It’s so beautifully well-made. The shape feels so expensive”), the Nave Dining Table is sculptural and sturdy — made of a warm oak that just beckons you to linger beside it. Expecting a crowd? The furniture piece can comfortably fit six.
Price upon publish date of this article: $2,298
Lulu and Georgia Cambria Mirror by Aimee Song
“One of the pieces I was most excited about designing were the mirrors. As a fashion influencer, I’m always in front of a mirror, taking selfies,” Song shares. “Every time I see the Cambria mirror, I’m like, ‘OMG, it’s so sexy and gorgeous!’” That description couldn’t ring more true, and we’re similarly swooning over the polished natural wood that makes up the mirror’s chunky frame.
Price upon publish date of this article: $398
Lulu and Georgia Idra Vase by Aimee Song
This ceramic vessel in a muted green tone is a sight to behold — capable of gracing your tablescape with an air of boldness (just look at those spherical adornments and sculpted handles!) while housing fresh-cut greenery from the garden. “I’ve always been drawn to earthy and neutral tones because they create a calming and grounded atmosphere,” Song says. We already feel that way after just one gaze at the lovely vase.
Price upon publish date of this article: $114
Lulu and Georgia Agacia Accent Chair by Aimee Song
In recent years, the bouclé material became interior design’s “It thing” — closely associated with luxury and elegance. Song, not one to be ruled by trends, has found a way to tap into bouclé’s truest original intention: that of softly caressing, thanks to those looped fibers, whoever decides to perch on it. With this barrel-backed chair, that’s exactly what we’ll be doing.
Price upon publish date of this article: $998
Lulu and Georgia Welby Linen Pillow by Aimee Song
Everything about the Welby Linen Pillow reads “urban sophistication with a sprinkle of beach house cool.” Made in India out of 100-percent linen, the throw pillow’s striped design is bound to add visual intrigue to a lighter-hued sofa (dare we suggest Aimee Song’s Neve Corner Sectional Sofa in the “Angora Colourwash Performance Weave” material?).
Price upon publish date of this article: $98
Lulu and Georgia Punto Table Lamp by Aimee Song
Gently curving edges and a stylish linen shade make this ivory lamp into something utterly museum-worthy. Much like the rest of Aimee Song’s lighting collection at Lulu and Georgia, it’s pared-back and minimalist, but this very simplicity is what makes the lamp so appealing and delightful.
Price upon publish date of this article: $348
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Meet the Author
Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on new collections and collaborations, including those in the universe of home decor.
