Posts by Kevin Harson
Pete Davidson’s Tattoo-free Campaign Earns Reformation $1.2 Million in Media Exposure
Pete Davidson debuted his tattoo-free look on Reformation‘s Valentine’s Day campaign, released on Wednesday, and the photos quickly went viral on social media. In less than 48 hours, the campaign earned the brand $1.2 million in media impact value, according to Launchmetrics. MIV is a proprietary metric that assigns an actual monetary value to marketing…
Read MoreHow the State of Consumer Search Continues to Evolve Past Search Engines
New research from adMarketplace, the native search advertising provider, takes a deep dive into consumer purchasing decisions and search behavior for products and brands — finding online ads are on the rise, regardless of generation. The company’s first-annual report called “The State of Search 2025,” aims to shed light on these consumer behaviors to help…
Read More‘Cobra Kai’ Star Xolo Maridueña Is Taking a Gap Year
The actor Xolo Maridueña moved to New York City for the same reason so many of us do: to figure himself out. Maridueña has been employed since he was a tween. But suddenly, surprisingly—thankfully?—the 23-year-old Los Angeles native found himself with some time to spare ahead of his next gig and thought, Why not try…
Read MoreYou’re Wearing the Wrong Denim Jacket
Close your eyes for a second and picture a denim jacket. No, really, go ahead—I’ll do it, too, to make you feel less awkward. This isn’t some sort of trick: It’s got two pockets, it’s probably from Levi’s, it’s definitely a little cropped, and the very mention of it conjures a mood board’s worth of…
Read MoreWhy Watch Dial Typography Is More Important Than You Think
This is an edition of the newsletter Box + Papers, Cam Wolf’s weekly deep dive into the world of watches. Sign up here. Creating a new type set from scratch is a bit like doing a jigsaw puzzle: As you progress through the difficult early stages, the entire image begins to come into focus and…
Read MoreCéline Assimon Steps Down as CEO of De Beers’ Diamond Jewelry Business
LONDON – Céline Assimon is stepping down as chief executive officer of De Beers Jewellers in a pivotal moment for the retail brand, and the wider De Beers group. Assimon, who joined De Beers in 2020, will remain until the end of February before taking up a new job outside the group later this year.…
Read MoreRichemont Makes Changes to Senior Executive Committee as Fragrance Boss Exits
LONDON – Richemont is reorganizing its senior executive committee and has announced the departure of Boet Brinkgreve, who was appointed in 2023 to head the luxury group’s fledgling beauty and fragrance division. Richemont said Catherine Rénier and Louis Ferla, chief executive officers of Van Cleef & Arpels and Cartier, respectively, would be joining the senior…
Read MoreHermès Bucks Luxury Downturn as Q4 Sales Jump 18%
PARIS – Hèrmes International continues its streak as the leader of the luxury pack, with sales up 18 percent at constant exchange in the fourth quarter to 4 billion euros. That bucked the trend among its rivals, including LVMH Moët Hennessy Louis Vuitton, which reported organic revenues up just one percent in the fourth quarter,…
Read MoreLawless Beauty Is Adding a Full-coverage Foundation to Its TikTok-viral Forget the Filler Line
Lawless Beauty’s fan-favorite Forget the Filler franchise is gaining its first complexion product. The line, which is estimated by industry sources to exceed $30 million in annual sales, debuted in 2020 with the launch of its Lip-plumping Line-smoothing Gloss, an early contender in the skin care-infused makeup game. It has since expanded to include other…
Read MoreZara Conscripted Closed to Downsize Its Denim for Kids
CASE CLOSED: Zara keeps releasing a steady stream of surprising collaborations, now tapping contemporary German fashion brand Closed to downsize its cool, geometric jeans for kids. This marks only the second time the Hamburg-based firm, rooted in denim, has applied its expertise in washes and fits for children. For Zara Kids, the target is girls…
Read MoreEXCLUSIVE: Document Journal Is Launching a Beauty Biannual
MORE THAN A PRETTY FACE: Biannual American fashion title Document Journal is launching a spinoff beauty publication that promises to be the opposite of skin-deep. “Thinking about beauty as identity, and who we can transform into,” mused Nick Vogelson, editor in chief and creative director of Document, and also of the new Notes on Beauty,…
Read MoreProenza Schouler Fall 2025: Modern Comfort for Every Day
There was a glaring hole at New York Fashion Week for fall 2025: the absence of Proenza Schouler. A month ago, Jack McCollough and Lazaro Hernandez dropped the bombshell that they would be leaving the label they founded in 2002, presumably to succeed Jonathan Anderson at Loewe, although that news has yet to be announced.…
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