EXCLUSIVE: The Lede Company Acquires Heather Leeds Greenfield’s Element Brand Group

EXCLUSIVE: The Lede Company Acquires Heather Leeds Greenfield’s Element Brand Group

The Lede Company — a full-service communications, marketing and consulting firm in Los Angeles and New York — has acquired brand partnerships and marketing agency Element Brand Group, WWD has learned exclusively. Element Brand Group founder Heather Leeds Greenfield will join The Lede Company as partner and head of brand partnerships. Her team, including senior vice presidents Michael Kutach…

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Amazon Joins U.S. SailGP Team as Official Retail Partner

Amazon Joins U.S. SailGP Team as Official Retail Partner

Amazon founder Jeff Bezos’ yacht outings with his fiancé Lauren Sanchez get plenty of play in the tabloids, but Amazon — the brand — is heading for the water for a different reason altogether. The company has been named the official retail partner of the U.S. SailGP team. The team is making its third trip…

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Aknvas Evolves Scandinavian Fairy Tale for Resort 2026

Aknvas Evolves Scandinavian Fairy Tale for Resort 2026

Christian Juul Nielsen is a storyteller. While resort can be a time for designers to lean more commercial, Nielsen is steadfast in his mission of continuing to evolve his Scandinavian fairy tale. “It doesn’t work for me to do what other brands are doing,” he said at a preview in his studio. “Everything has to…

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Equinox Hires Former Tory Burch Exec Bindu Shah as CMO and CDO

Equinox Hires Former Tory Burch Exec Bindu Shah as CMO and CDO

Equinox, the high-performance, upper-tier lifestyle company, has tapped the former Tory Burch executive Bindu Shah to amp up its marketing and digital business. In her new role as chief marketing officer and chief digital officer, she is leading the development and execution of Equinox’s brand’s marketing and digital strategy. Her assignment will include strengthening brand…

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Recession Blond: The Low-Maintenance Hair Trend Taking Over Hollywood

Recession Blond: The Low-Maintenance Hair Trend Taking Over Hollywood

Actor Justine Lupe unintentionally matched sisters and executive coproducers Erin and Sara Foster at Netflix’s FYSEE “Nobody Wants This” ATAS event in Los Angeles on Sunday with dulled roots and blond highlights folded within their wavy hair. The women were joined by their male costars Adam Brody and Timothy Simons, as well as their fellow…

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Nike Rounds Out Management Team With New Head of Communications

Nike Rounds Out Management Team With New Head of Communications

Nike has reached through the Golden Arches for its next head of communications. On Monday, the sports giant named Michael Gonda, former chief impact officer for North America at McDonald’s, to become its executive vice president and chief communications officer. He will assume the position formerly held by KeJuan Wilkins, who left Nike in March,…

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Marsai Martin Dons Studded Brogue Platforms for Blavity Fest

Marsai Martin Dons Studded Brogue Platforms for Blavity Fest

Marsai Martin opted for a country ensemble to attend Blavity Fest 2025 in Atlanta on Sunday, donning a pair of brogue platforms to round out her laidback overalls look. Modeling a warm and earthy color palette, Martin went with a corduroy set of overalls in a caramel hue for the festival celebrating Black innovation. She…

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