Natasha Hethcoat Crowned WBFF Miss Fitness World 2024, Launches High-Impact Billboard Campaign

Natasha Hethcoat, an elite figure in the world of fitness modeling, was crowned WBFF Miss Fitness World 2024—an achievement that not only marks a milestone in her career but also deeply humbles her. Representing grace, strength, and unshakable dedication, Natasha expressed her heartfelt admiration for the WBFF organization, calling the title “an honor” and stating, “I have so much love for this organization! I could not imagine competing anywhere else.”

This prestigious title is a reflection of Natasha’s long-standing relationship with the WBFF, which she credits as a source of immense joy for both her and her family. She cherishes the league not only as a platform for competition but as a community that has significantly shaped her career. Committed for the long haul, Natasha affirms that she plans to support and compete in the WBFF as long as she is able.

Under the representation of SURREAL Public Relations, Natasha’s influence is now making waves well beyond the competition stage. Recently, she became the striking centerpiece of a high-profile billboard campaign in New York City. Featured across three prominent locations, the campaign—powered by SURREAL FIT Magazine—puts Natasha’s statuesque physique and magnetic presence on full display.

The eye-catching visuals were captured by acclaimed fitness photographer Olly Vento, whose work highlights Natasha’s striking look and story of triumph. Each image not only showcases her aesthetic excellence but also narrates a journey of discipline, resilience, and self-belief that has inspired fans across the globe.

From global fitness stages to the streets of New York, Natasha Hethcoat is redefining what it means to be a modern fitness icon. Her continued rise affirms her as a powerful role model in the fitness world and beyond.

Follow her inspiring journey on Instagram: @natasha_hethcoat_wbffpro