Off Season Brand Names Victoria Picca President
Off Season, the apparel brand created by Skims cofounder Emma Grede and designer Kristin Juszczyk in partnership with the National Football League and Fanatics, has hired its first president.
Victoria Picca, who had been senior vice president of business affairs at Fanatics, has joined the sports fashion brand. At Fanatics, she oversaw the licensing management business, which is responsible for a global portfolio of more than 700 licensees. During her time there, she was key to negotiating agreements with major sports leagues and clubs that drove more than $2 billion in sales, Off Season said. Before that, Picca spent 14 years at the NBA, rising to senior vice president of licensing and business affairs.
“Vicky’s exceptional leadership and business acumen will be a game-changer for Off Season,” said Grede, chief executive officer of Off Season. “Her expertise will play a crucial role as we continue to scale, push boundaries and solidify Off Season as a dominant force in the market.”
Juszczyk, who is the wife of San Francisco 49ers player Kyle Juszczyk, pointed to Picca’s “deep understanding of sports licensing and her passion for forging innovative partnerships. We are confident that her leadership will elevate Off Season to new heights, seamlessly blending fashion and sports in a way that genuinely connects with fans.”
In this position, Picca will lead Off Season’s business operations, brand strategy and growth initiatives, including future licensing deals, global expansion and product innovation, the company said.
As reported, Off Season launched in January with an assortment of NFL-themed unisex puffer vests, jackets and coats for five teams: the 49ers, Kansas City Chiefs, Philadelphia Eagles, Detroit Lions and Buffalo Bills.
Grede is best known for cofounding two brands with the Kardashian family: Skims, the shapewear brand from Kim Kardashian, and Good American, a denim brand created by Khloé Kardashian. Her husband is Jens Grede who cofounded Frame Denim as well as Skims.
